About LYN Business Consulting
LYN Business Consulting exists to help businesses grow with clarity, integrity and purpose.
Built on faith-grounded principles and proven business strategy, we partner with business owners to strengthen decision-making, improve performance and build sustainable, value-creating organizations.
Our work is rooted in the belief that businesses thrive when strategy, execution and stewardship are aligned, not only to generate profit but to serve customers, employees and the broader community.
Why We Started LYN
LYN Business Consulting was born out of firsthand experience during the COVID-19 pandemic, when countless capable small and mid-sized businesses were disrupted or forced to close. Many struggled not due to a lack of effort or vision, but due to a lack of strategic support during critical moments.
Seeing the impact this had on business owners and communities made it clear that there was an opportunity and a responsibility to help. LYN was created to provide clarity, structure and guidance so business owners can rebuild, grow and generate stronger financial outcomes in an increasingly complex environment.
Our Belief
We believe every business has the potential to succeed when guided by the right principles, strategy and execution. At LYN, our mission is to help business owners turn challenges into opportunities and strategy into lasting impact, while growing with integrity and contributing meaningfully to the communities they serve.
Who We Serve
We work primarily with small to mid-sized business owners, founders and leaders who are seeking structured guidance, stronger financial performance and purpose-driven growth. Whether launching, stabilizing, or scaling a business, our clients value thoughtful strategy, disciplined execution and long-term business longevity.
Leadership & Experience
LYN Business Consulting is founded and led by Soroush Naderi, MBA, a business consultant with extensive corporate experience across strategy, consulting and management. This background brings a structured, analytical, and real-world perspective to every engagement, balancing high-level strategy with practical execution.
The firm is further supported by Christina Naderi through expertise in data analytics, ensuring insights and recommendations are grounded in meaningful data, research and measurable outcomes. Together, this blend of strategic consulting and analytical rigor allows LYN to deliver thoughtful, results-driven solutions tailored to each client.
